New Buick Buyers Include One With a Familiar Name Saying a car 'has my name all over it' has literal meaning for Buick descendant
2012-02-02
DETROIT - Buick attracted more than 40 percent of its customers from outside General Motors in 2011. That number rose to more than one in two last month for the new Veranocompact luxury sedan, which went on sale in December.
One of those new customers is Kevin Buick, an attorney in Sycamore, Il purchased his Verano at Marquardt Buick GMC in Barrington IL,
"With my name, I've been asked if I drive a Buick for as long as I remember," said Buick, a distant relative of brand founder David Dunbar Buick. "But the cars were never right for me. The Verano, though, is truly perfect in every way that I ask of a car. It honestly feels like it was made just for me, so it's amusing that I get to step over my name embossed in the sill plate every time I get into my car.
"I couldn't be more excited to finally have a Buick in my garage, instead of just having the name on my mailbox."
Buick's new Black Onyx Verano replaces a Subaru Outback and offers what he says is just the right combination of size and content. "I need some creature comforts, but I'm not interested in a larger, more expensive car. My Verano has a high quality level for the price. Small things like the heated steering wheel make a big difference."
Verano is Buick's first compact luxury sedan, offering a standard seven-inch Color Touch radio and other features at a starting price of $23,470 including destination. "A lot of people want small, high-quality cars," Buick continued. "It's a little narrow-minded to equate luxury with size. I'm pleased, and proud, to see American carmakers stepping in that direction."
January sales of Verano tripled as inventory is still ramping up from the assembly plant in Orion Township, Mich.
